Published 16 March 2021
We are proud to introduce ocean-i™, a South African start-up company that offers designer urban furniture incorporating recycled plastic waste.
ocean-i™’s fun and funky urban furniture have been designed with ocean-impact top of mind. Our proudly South African products are manufactured from either 100% recycled plastic or high performance concrete incorporating recycled plastic and cigarette butt ‘sand’. Our designs challenge convention and will transform the way you think about outdoor urban furniture.
Popular documentaries such as Netflix’ ‘My Octopus Teacher’ & David Attenborough’s Earth series II have brought the wonder as well as the plight of the oceans into our living rooms. Land-borne ocean-bound plastic pollution is a serious threat to ocean life, and with 2 of the 1000 most plastic polluted river/canal systems on earth being found in beautiful Cape Town where My Octopus Teacher was filmed, the South African coastlines and oceans have not been spared. Furthermore, cigarette butts (which are toxic and the filter being non-biodegradable), have consistently been found to be the most littered plastic item collected in urban and coastal clean-ups, with over 15 billion butts being thrown away annually in South Africa alone, ending up in storm water channels, on beaches and in the ocean.
The cost associated with removing this plastic and cigarette butt litter from waterways is exorbitant as it is typically non-recyclable, being too mixed, weathered and contaminated for financially viable conventional plastic recycling. Even if recovered, it ends up in ever diminishing landfill space.
ocean-i™ has therefore developed an innovative circular business-unusual-model to create positive ocean-impact.